LOCATION
Zmax Dragway Propit Lot. Across Hwy 29 from Lowe’s Motor Speedway: For more specific directions to the track, click here:

http://www.charlottemotorspeedway.com/dragway/fans/directions/

TIMES Sunday Feb 21.
11:00am: registration
12:00pm: Hot laps begin until end of day. We shut down operations at 5pm.

Make-A-Wish Donation. We are crossing our fingers that a child will come have their wish granted by riding in our Lamborghini. If they are unable to make this event, Supercar Sensation will still be making a donation to Make-A-Wish, thanks to our Facebook friends. Just join Facebook group Supercar Sensation (New) to increase our donation amount!

WHAT TO BRING
Driver’s License
Camera if you choose
Dress for outdoor weather all day

INFO ABOUT $50 REFUND – important, please read!
If you paid $50 ahead of time, you have the option of having your $50 refunded to make driving the Mercedes C63, Porsche 911, and BMW M3 free. However, we highly recommend keeping that $50 invested in our supplemental insurance policy for extra safety. Our $50 supplemental insurance reduces your risk at the track for the entire day!

If you opt to use the $50 towards insurance like we recommend, not only do you have better track coverage in case of a potential incident, but you also receive several PERKS. Customers who opt to use their $50 for insurance will also receive: 2 consecutive laps (in the three cars mentioned above) instead of just one, a custom-printed picture of you and a supercar in our Supercar Sensation premium black frames (valued at $25). Also, you will get a FREE ride and training on a Segway. Also, you should be reminded, that your $50 is non-refundable should you decide to not show up at this event.

Please keep in mind that if you purchased Tier 1 or Tier 2 Hot Lap packages, you get 5 consecutive laps in the car that you purchased time in plus an additional orientation lap all under the guidance of our driving instructors. You will also receive a free custom photo of you in an SS premium frame (valued at $25), and unlimited drive time in the Porsche, BMW, and Mercedes at 2 consecutive laps per run. You will also get the FREE Segway ride. Finally, your insurance is included in your Hot Lap purchase as well. Starting at $100, this is by far our best value! Reserve your Hot Laps before the event to save time during registration, as your drive tickets will be waiting for you in an envelope.

If you have any other friends that who may want to sign up, tell them about it!! The more the merrier! We do group discounts as well! Please call 866-376-8093 to sign up or if you have any questions at all.

Look forward to an awesome and exciting day with Supercar Sensation!! See you there!

Finally, here is a special offer for customers with previous track experience. You may drive your car on our track if you own a high end sports or quality track car. This is available for $50 for the day, unlimited laps. Priority will be given to the Supercars, but we will also set up two tracks to decrease congestion. If you bring your own track or sports cars to drive, you must have your own helmet, and you must checkout your own car and sign off on it’s safety. You may purchase this driving pass by emailing or calling 1-866-376-8093, or by coming to the registration table at the event. We will give you a window sticker to get you on track. We want to know about your driving experience before you will be issued a pass. You may be required to have one of our instructors accompany you.

Recently I spoke with David Salama, owner of Supercar Sensation, Jenn Snyder of  Charlotte Hood Hargett Breakfast Club, and Tricia Griffin of Make A Wish foundation, I had to combine them and figure a way to attract new members to the Facebook page of Supercar Sensation and utilize the growth to benefit charity. Thus the creation of the “friendraiser”.

Supercar Sensation is providing a facebook appreciation day for members, the more members we gain, the more donations we provide to Make A Wish. Every 500 new friends = another Wish donated.

So please join the group, attend the event and help a young child to live a dream.

Imagine if you will… city intersection street lights being self powered. No not solar powered. ok I admit I am not educated on the exact technical terms so just grasp the idea not the specifics.

Tire manufacturers will provide tires embedded with micromagnets that when traveling over an opposing polarity receiver buried in an intersection, will create energy much like the Hoover dam does with water, thus energy would be stored in a unit and passed up to the streets lights.
Take this concept to the highway and let the traffic save millions of dollars for the state or local municipalities.

Would it cost millions to implement, yes but only a drop in the bucket compared to the future progression of technology.

Far fetched? Maybe.. Maybe not!

I would venture to say with the unemployed talent available and the tendency for the employers to cut to the bottom line, I think the general small business owner is missing out on the future of great employees by overlooking the potential leadership value by placing more emphasis on todays budget.

Follow me with this analogy.
Some of the best coaches in the world of professional sports were not the best player on their team at any point in their upward climb. Sometimes, always being second best leads to a lifetime of internal drive to help or motivate others to bring out their best. If one coach or team leader can have this kind of impact on the next generation but were never given the chance because of a budget deficit. Imagine for a moment that Phil Jackson was told by his first general manger or owner told him “we just can’t afford to pay you right now”

Back to my story!

Right or wrong, these decisions have left some incredibly talented and dedicated employees waiting on the sidelines or scurrying to find another job!
If you are an employer, think about your 4,5 or 10,000 dollar pay cuts and take into consideration the impact of your decision on the family and next generation of employees.

This may be only my personal feelings but the financial decisions of a previous employer has impacted the health, welfare and family dynamics in a way that can never be repaired with any job or any amount of money. Imagine for minute, the impact on the world of sports and business advertising if Phil Jackson never got the chance to coach and our world we know now was void of the then undeveloped productivity and succes of those players like Michael Jordan.

You don’t have to be the BEST to bring out the BEST in others!

Man…. Is it really worth it?

If you know me at all, you have heard me over the past 2-3 years dreaming  and talking about the integration of two of the most powerful media formats combining to become one that consumers will love to watch.

Imagine this! You are sitting at home watching you favorite weekly tv series (Fringe, CSI,Monday Night Football). No commercial breaks, and no advertising intertuptions. Since the creation of the DVR who ever watches live TV any more anyways, just zip passed the commercials.  Ok back to my point! Imagine that your television andinternet are integrated into one household unit, ( notice the date on this article). Stay with me here! While watching your show you can point your remote/wireless mouse at anything, I mean anything on the screen and click your button.

Introducing the evolution of digital mass media product placement, combined behavioral and geographical targeting of Google and pay per click concepts, the input of  massive data from the producers, and the ultimate viewer control which allows for a smaller screen to open up your internet browser and automatically links you to google ranked results for the shoes, the car, the clothes, the nearest place to buy your favorite team jersey ( that would be Steelers by the way) without ever leaving you recliner chair and never forwarding through ads.

Thus the creation of Digital Media Marketing where the advertisers pay according to how many clicks they get during a show or a movie DVD. Advertisers deal directly with product placement media buyers locally or nationally and your television/internet unit provides a GPS location to assist with local search results and tracks your IP address and search history much like Google does now. The advertisers are charged based upon the successful placement and click through of the end viewer. No more annoying commercials, no more having to DVR the game and it running over the TV scheduled time and you miss the last minute winning drive.

AAHH, at last entertainment bliss!

In theory the unit will over time build a database of  likes and dislikes (click throughs) based upon the shows that you watch and begin to make suggestions to other similar shows whether live or archived online with sites like Hulu.com or Fancast.

With advancements like Immersive Media technology and Blu-Ray Discs massive data compilations, Internet ready televisions, I can’t see more than 2-3 years from now this will be a reality.

Post your thoughts! Reality or fantasy.

(courtesy of http://www.reelseo.com/video-reputation-seo/)

• A Proofpoint survey offered by AOL’s senior marketing manager Simone Heseltine would indicate that reputation management is of serious concern. The survey reports that “more than 1 in 3 companies surveyed reported that their business had been impacted by the exposure of sensitive or embarrassing information in the past 12 months.” That doesn’t even count all the businesses that don’t know how to monitor their reputation online yet, or don’t even pay serious attention to the space. Paul Elliot, Partner in Search & Media / Analytics & Optimization for Rosetta, says that for companiess to not even be paying attention to the online space is a huge mistake they may end up paying for later, and dearly. “In online environments, the opportunity for damage to an organization, its people, brand, products or services – is eternal. Monitoring and protecting an organization’s good name through digital strategy and execution is essential in the 24/7 online world.” Why search, video, and social media can have the biggest impact with your reputation ANYWHERE Search engine results pages (SERPs) are probably the single greatest source for featuring potentially infringing or damaging video content, especially when you take into account that they index video (and content and links around the video) from practically all areas of the Web. We’re not just talking popular video sharing websites like YouTube; you can include social networks, blogs, and even image sites that have video capabilities. (For example, an account on the popular image sharing site Flickr can show 90-second video clips and are index-able and optimizable for the SERPs.) Video in SERPs can have significantly more weight because 1) They take up more space on a SERP with their thumbnails, and 2) They can appear in bunches. Many SERPs today can include multiple video listings for a single keyword prominently displayed near or at the top of key searches.

Instantly I recalled a story I was once told and felt this was the right place and time to share it. I think it is appropriate to share with others who may encounter life’s little lessons.

Somewhere around the fifteenth century when the knights and castles and moats were popular. It was common place for a married man and women to ask permission from the  king to procreate. ( have sex) Of course he was disgusted but continued to listen.  The F-bomb as he referred to it was nothing more thtn an acronym. He is in the AIG classes and understand the terms simile, metaphor, hyperbole, acronym, etc…So I explained hence the term Fornication Upon Command of the King, or Fornication Under the Consent of the King,  and the mystical aura and fascination around the desire to use the F-bomb was successfully diffused!

Now, I know that this was a powerful weapon to provide to my 11 year old son, if not used correctly he would be spreading it through the neighborhood faster than his little feet can peddle his bike, but let’s face it.. I would rather him be spreading the truth based on  research and education than cursing out of ignorance!

Knowledge is power and when used properly it can diffuse the  worst intentions of the uneducated.

I’ve learned some valuable lessons about managing my online identity in one week as a free agent. To extend Chris Brogan’s “passports and outposts” analogy, I’ve learned to keep my passports in a safe deposit box. Here’s what I mean:

Don’t Use Your Work Email Address
Changing the address linked to your profiles on dozens of platforms is a pain. Avoid the hassle: Set up a Google account and use that address for all platforms. If you’re forced to leave a job on short notice, your online identity goes with you. And speaking of Google…

Get Your Google House in Order
Google owns your life online: Analytics for your blog, Groups for collaboration, Calendar to stay organized, Reader for RSS feeds. Make sure your Google tools  are synched to work together. It’s akin to a car tune-up: Engine, steering, brakes, etc. each need individual attention, but they need to work together for your car to perform at its peak.

Store Your Passwords Somewhere 
Internet security buffs recommend a different password for each service you use. Riiiiiiight. Most of us use the same password everywhere. Still, some sites require quirky passwords. Do you have them all memorized? I doubt it. And the “Recover my password” link won’t help if the password recovery email goes to a work address you can no longer access.

Go Mobile
Once you’re on your own, you’ll realize you took accessibility for granted sitting at a desk all day. Equip your mobile devices (cell phone, laptop, etc.) with the apps you need (Twitterberry, anyone?) to stay connected whether you’re at Starbucks, on the road, or lunching in the park.

Leave No Network Behind
Brand consistency matters, even for your personal brand. Do you portray yourself the same on LinkedIn as on Facebook? What about your Ning communities? If you’re rebranding yourself after a job change, check everywhere you have a profile. Multiple identities may confuse those who search for you.

Synch Your Networks
If we converse on Twitter, I want to connect on LinkedIn, Facebook, etc….anywhere I spend time online. My logic: If we need to reach each other, we shouldn’t have to play online phone tag. Hopping from one site to another because your networks aren’t redundant (in a good way) wastes time.

Give Them Closure
The larger your network, and the more channels you use, the easier it is to lose track of your conversations. Be diligent. Focus. If someone sends you a lead, be sure to thank them. Send a personal follow-up if their leads yield results. Remember, it’s about lasting relationships, not “use ‘em and leave ‘em.”